Can You Really Name a Star?

The Business of Buying a Star

Nov 19, 2018
Star Cluster


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Maybe you’ve heard those radio commercials. The announcer says, “If you’re looking for a perfect gift for that special someone … then have a star named after them!”

The International Star Registry is still in business. More than 30 years ago, when I first saw their advertisements, I thought that Ira Downings of Toronto, the person behind it, would make a quick buck and then vanish. I was wrong. After he sold the franchise to U.S. entrepreneur Phyllis Mosele, the now Illinois-based outfit grew bigger than ever, especially after adding those radio commercials.

They’ve dispensed over a half million stars since the enterprise began in 1979. It’s so lucrative that their lawyers have to fend off other star-naming wannabes.

According to their general manager, they peak during Christmas holidays and Valentine’s Day, and no surprise: The gift is both impressive and romantic. It lets you turn to the person you love, sweep your hand toward the heavens and declare “Up there, sweetheart, is a star that now bears your name forever.” Talk about scoring points.

But you can’t gesture too precisely, since the star they give you is so dim it’s not even visible through binoculars; they ran out of naked eye stars decades ago.

Can You Really Name a Star?

The answer to this question is … in the eye of the beholder.

Yes, anyone can give anything a name of their own. Whether it’s your car, house, or pet rock, you may give it a name that you like. 

And, no, star names can not be “sold.” Only the International Astronomical Union officially names stars. Some stars have names passed down through the ages. Most stars named by the IAU simply have numbers and coordinates. The IAU hasn’t taken on any new names for stars for years and probably won’t again.


So, what about these services that “sell” stars?  It’s an interesting story. In 1998, the New York City Department of Consumer Affairs issued a violation notice to the International Star Registry. You’re not supposed to sell something you don’t own, and the ISR is not an astronomical body of any kind, let alone the one that officially names things.

For $54 (much more if framed), purchasers receive a one-page star chart with a single dot circled, and a fancy parchment proclaiming that henceforth this star will be known as Brittany, or whatever.

But no astronomer, no observatory, no actual star atlas, nobody remotely connected with astronomy will ever call this star “Madison” even if it explodes into a supernova that gains worldwide attention. Who then, will identify the star with your name? Only that company. 

The reason they beat the rap and stayed in business is that there really is no law against renaming anything, as long as you avoid trademarks or celebrity names.   

In short, it’s a novelty gift. No harm. If you’re indeed starry-eyed, this is indeed a gift that encourages others to look up at the beautiful night sky. However, instead of “buying” a star, it might be better to adopt a star with a non-profit which gives the money to research.

Or, just do what we do—watch them twinkle—and wonder!

About This Blog

Welcome to “This Week’s Amazing Sky,” the Almanac’s blog on stargazing and astronomy. Bob Berman, longtime and famous astronomer for The Old Farmer’s Almanac, will help bring alive the wonders of our universe. From the beautiful stars and planets to magical auroras and eclipses, he covers everything under the Sun (and Moon)! Bob, the world’s mostly widely read astronomer, also has a new weekly podcast, Astounding Universe

Reader Comments

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Great information!! I really

Great information!! I really enjoy reading this blog information. Thank you for sharing this informative information.

Name A Star Store

Hey !

I love how honest you are about mentioning all the detailed information.I like this blog and I will definitely share it further with my friends.

Great thoughts!
Thanks For the useful information.

It's actually pretty cool

I think the company is still around because it's a really cool gift. I bought from International Star Registry and my family really liked it. I also checked the BBB and the company has an A+ rating.

name a star

I name all the mountains around me...for free. I can print my own certificate, too!


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