Founded more than 225 years ago, The Old Farmer’s Almanac is the original, and longest running, guide to daily living. It is much more than a brand or a publication. It is a community of 56 million adults: in fact, 1 in 9 Americans (and 1 in 10 Canadians) are a member of our community. We value an authentic connection to our families, our friends, and our surrounding environment, which becomes increasingly more important in our modern, technology driven world. Our community’s members rely on us for our long tradition of accuracy and reaffirmation of core values and beliefs. We have a commitment to connecting our community members to the businesses that help them achieve a better life.
Our audience is a cross-section of North America itself. From the small farmer in the Midwest to the suburban family focused on sustainability and connection to the environment, our community members have one thing in common: they seek to lead informed lives honestly, valuing innovation, durability, reliability and trustworthiness