I saw an old sign that read “Think Safety First … Philip Morris” and had a picture of a bellboy on it. What do bellboys, cigarettes, and safety have in common?
The cigarette company’s logo — or mascot — was a bellboy. In fact, an actor played the role for years, both in TV and radio commercials (his famous line was “Call for Philip Morris!”) and promotional appearances. We can’t be 100 percent sure, but we think the old signs appeared along roads and highways as public service announcements urging traffic safety.