I saw an old sign that read... | Almanac.com

I saw an old sign that read...

Print Friendly and PDF
I saw an old sign that read “Think Safety First … Philip Morris” and had a picture of a bellboy on it. What do bellboys, cigarettes, and safety have in common?

The cigarette company’s logo — or mascot — was a bellboy. In fact, an actor played the role for years, both in TV and radio commercials (his famous line was “Call for Philip Morris!”) and promotional appearances. The signs appeared in America in the 1930s and 40s in factories, stores, and other workplaces as both a reminder to put safety first and an encouragement to buy Philip Morris cigarettes.